05:01
Jan 25
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'As the news broke of online fashion retailer ASOS buying Topshop, Topman and Miss Selfridge – iconic British high street brands that have seen sales tumble due to the Covid-19 crisis – a clear shift to online shopping, especially among the younger generations, represents a key change for the future of work. According to the news reported in the Guardian (https://www.theguardian.com/fashion/2021/feb/01/topshop-buyout-by-asos-will-change-more-than-the-way-we-shop), ASOS will take over 300 staff, but 2500 jobs are at risk. However, in this video I analyse why these jobs are not necessarily lost and everyone losing a job in the current climate should explore this online shift to find new career opportunities. The Future of Work is now, according to the OECD: Digitalisation and globalisation have sparked radical shifts in how we live and work. The coronavirus (COVID-19) crisis has accelerated these beyond anything we could have imagined. - read more about how this shift impacts everyone here: https://www.oecd.org/future-of-work/#what-is-the-future-of-work. The OECD also highlights the importance of life-long learning in this statement: People will need to learn not only at school but throughout their lives. You can read more about the impact of the online shift for businesses at the https://tech.clickdo.co.uk/ UK Tech Blog and for the education sector at the https://education.clickdo.co.uk/ UK Education Blog. At SeekaHost University we teach digital marketing skills that ASOS uses to drive sales such as social media marketing and email marketing plus SEO. Read why you should learn digital marketing today: https://university.seekahost.com/why-learn-digital-marketing/ and learn more about SEO and digital marketing at the ClickDo blog https://www.clickdo.co.uk/. Watch related videos at the SeekaHost YouTube channel: https://www.youtube.com/watch?v=fFE3NZShAGY https://www.youtube.com/watch?v=CTYqY201ipk&t=191s #digitalmarketing #onlineshift #onlineretail #futureofwork'
Tags: onlineshopping , digitalmarketing , onlineretail , onlineshift , futureofwork
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